Trade Aid

Nationwide roll-out

The aim for this design was to update their image to help represent the higher quality of stock in their retail stores, while still reflecting their brand. The neutral palate helps accentuate the bold colours found in store. This design has resulted in a nationwide rollout of Trade Aid Stores.

Paul Everett

Concrete Creative Ltd, 66B Knowles Street, Saint Albans, Canterbury, 8052, New Zealand

Design Director at