Merrell

Merrell has a huge presence on the international retail stage, but didn't have a flagship store in New Zealand. Designability was enlisted to create a retail space that embodied the spirit of Merrell, and to increase the brand awareness in New Zealand. Located at Westfield Riccarton, the fit-out combines elements of the branding with an earthy palette of materials to create a visually interesting, but not overpowering environment.